Head of Performance Marketing

Anywhere | Full-Time

We're looking for a Head of Performance Marketing to own and scale our paid acquisition. Right now that's primarily Meta (we're running ~$15K/month and growing), but the opportunity extends to any channel that moves the needle. You'll be the go-to marketing person on the team and the DRI for everything paid.

Key Responsibilities

  • Own our Meta Ads account end-to-end: campaign structure, bidding strategy, audience targeting, creative rotation, and reporting

  • Build a structured creative testing pipeline - identify hooks and angles, create testing buckets, analyze results, and scale what works

  • Brief and direct creative production; work with our in-house editor and build out additional resources as needed, whether that's freelancers, UGC creators, or offshore editors

  • Identify and launch new paid channels (TikTok, Google, Pinterest, etc.) where the opportunity is right

  • Act as the DRI for marketing broadly; if there's an opportunity to pursue or a decision to make, you own it

  • Report on performance with rigor: CAC, ROAS, payback windows, creative analytics

Qualifications:

  • Hands-on Meta Ads experience at scale. You've owned an account spending $50K+/month with results to show

  • Deep fluency in Meta Ads Manager: campaign structure, Advantage+, custom audiences, bid strategies, CAPI, creative testing

  • You treat creative as a core part of performance marketing. You know how to brief a video, identify a strong hook, and build a testing hypothesis around it

  • Strong analytical skills. You pull your own data and make decisions based on it

  • High ownership mentality. You don't wait to be told what to test next

  • Bonus: experience with Google UAC, TikTok Ads, mobile attribution tools (AppsFlyer, Adjust)

What you’re walking into:

  •  You'll have direct access to the account, real budget, and a founder who's been in the ads manager himself. There's no agency layer, no approval chain for every decision. The channel is already working; the job is to scale it. You'll also have room to build the team around you as the budget grows.

We celebrate inclusion and are committed to equal opportunity employment. Qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability, or any other protected category.

To apply, please submit this form.