LA or NYC | Full-time

About Us

Lox Club’s mission is to bring back the magic of third spaces. We work from home, scroll tiktok for 7 hours a day, and somehow live without the deeply needed mental health benefits our grandparents got from their country club or local pub hangouts. Lox Club aims to solve this adult loneliness epidemic by building app-based members clubs for niches. Our first product, Lox Club, is a members club for Jew-ish people with ridiculously high standards. It started as satire making fun of dating apps. To differ from the weirdness of a dating app, each club is designed like an immersive experience, and offers IRL events, offline group activities, and dating/matchmaking features. We’re now evolving into our next phase of growth by building an ecosystem of new member clubs.

It’s a pivotal time for Lox – and we want you to be part of the journey.

The Role

As the Director of Marketing at Lox Club, you will play a pivotal role in driving our company's growth strategy in line with our 2024 objectives. This position requires a strategic thinker with a deep understanding of marketing across various mediums, a data-driven approach, and the ability to lead a high-performing marketing team. You will work closely with cross-functional teams to achieve our revenue targets and expand our brand awareness.

Responsibilities

• Develop and execute an overarching and cohesive marketing plan across all mediums and clubs, including TikTok, Instagram, newsletters, and press.

• Create and execute drip campaigns segmented for different user groups.

• Develop partnerships and sponsorship strategies to increase Lox Club’s reach and engagement.

• Build and maintain a central marketing document with sponsor/partner information and OKRs.

• Expand brand awareness through content creation, including but not limited to TikTok, podcasts, and press engagement.

• Oversee the planning and execution of high-yield events, ensuring high attendance, satisfaction, and profitability.

• Contribute to building a robust events calendar to support a larger addressable market.

• Monitor marketing performance metrics and make data-informed decisions to optimize campaigns.

• Create member loyalty incentives and policies to increase member satisfaction.

• Provide customer insights including user needs, habits, and perceptions developed through targeted interviews, usability studies, and customer feedback.

Qualifications

• Bachelor's degree in Marketing or related experience 

• Proven experience as a marketing leader, preferably in the tech or dating app industry.

• Strong understanding of data-driven marketing strategies.

• Excellent leadership and team management skills.

• Proficiency in marketing technologies and analytics tools.

• Strategic thinker with the ability to drive growth through innovative marketing approaches.

• Exceptional communication and interpersonal skills.

• Ability to work cross-functionally and build strong relationships with other teams.

• A passion for understanding and meeting the diverse needs of our user base.

• Analytical, strategic, deliberate, data-driven

• A great eye for detail and understanding of the Lox brand

Why Join Lox Club:

• Be part of a dynamic and rapidly growing startup in the dating and social networking space.

• Collaborate with a passionate and diverse team that values creativity and innovation.

• Opportunity for career growth and skill development in the tech and media space.

• Competitive salary and benefits package.

• Fun team activities and field trips

• Lox Club & Spielman’s Deli merch

• People bugging you to get them into Lox Club

If you are a results-oriented marketing leader who thrives in a dynamic environment and is ready to take on the challenge of driving Lox Club's growth to new heights, we encourage you to apply here. Join us in our mission to connect people, foster relationships, and create meaningful connections.